Events & Marketing Specialist - 12 Months FTC

Theale, Berkshire

12 Months FTC Maternity Cover

Our client is the leading service provider of Managed Equipment Services (MES) for the NHS and the private health sector in the UK. They are currently looking for an experienced Events & Marketing Specialist to join their team based in Theale, Berkshire.

To be considered for this role you must have previous experience in the management and coordination of marketing events, both as exhibitors and attendees.

You are also required to have 2 -3 years UK based work experience for this role.

Purpose of the Role

Provision of marketing and reporting assistance within the Marketing and Projects team and the wider Business Development team

Responsible for event and lead management and coordination

Delivering insights and trends through thorough research to develop marketing content and to support the wider business development team achieve their strategic goals.

A key point of contact for the Business Development teams Customer Relationship Management (CRM) system, ensuring it is maintained and up to date

Ensures seamless support across the commercial and business development team and wider teams within the organisation

Task list

Management and co-ordination of marketing events (both as exhibitors and attendees) including, but not limited to RSNA (Chicago), UKIO, HFMA, EBME:

Liaison with exhibitors

Exhibition stand design (collaborating with agencies and partners as needed)

Plasma screen visuals

Sales collateral

Internal communication, including stand rota and delegate attendance

Email Marketing and direct mail

Gathering feedback and reports post event

Management of event lead capture, follow-up, and communication to the business development team

Collaborate with and provide administrative support to the Commercial Director, Marketing & Projects Manager, and other members of the business development team as appropriate

Contribute and support the modality strategy creation, rollout and measurements

Research with the aim to deliver insights and trends for marketing content, customer presentations and to support the wider business development team achieve their strategic goals

Management of any outsourced marketing agencies on a retainer or project-by-project basis to ensure delivery of projects to time, cost and quality constraints

Management of other third-party suppliers including (but not limited to) printers, publishers, photographers, ad agencies, Press Release consultants, and writers. Including, raising POs and checking invoices and recording all expenditure on budget tracker and raising any issues

Management and system administration of the Customer Relationship Management (CRM) system, providing support to all users and ensuring that all users complete information in a timely and accurate manner

Generation and creation of routine reports from the CRM and other sources for the Commercial Director, Marketing & Projects Manager, and the wider business development teams as required

Support the co-ordination of marketing deliverables including new product launches, existing product campaigns, and sales collateral, including but not limited to Email campaigns and direct mail, video production, online banners and digital media placement (e.g., HSJ), print adverts and print media placement (e.g., RADmag), corporate brochures and product flyers and customer case studies

Contribute to the production of content to the website & social media channels

Ensure all business development documentation adheres to editing and formatting standards

Resources/decision making authority

No staff supervision responsibilities

Responsible for monitoring and updating annual marketing budget and trackers

Responsible for CRM system data, to ensure all records of contracts, frameworks, contacts, customers, opportunities in the CRM system adhere to editing and formatting standards and ensure sign-off processes are followed in accordance with quality management system and Marketing guidelines

Performance Indicators

Successful delivery of annual marketing strategy and objectives

Profile continues to grow from strength to strength

New lead generation increases, is captured and followed up in the CRM System

Accuracy of information stored on CRM system

Uptake of CRM system by staff and internal stakeholders through monitoring of activity and engagement

Stronger relationships are built with agencies incl. PR and media contacts

All sales and promotional tools/materials are up-to-date and look professional

Exhibitions and events are executed to a high level

Delivery of tasks, documentation and projects on time and to quality in adherence with internal and external stakeholder requirements

Comprehensive and high-quality internal and external communications

Ensure quality system processes and procedures are followed

Identification of business development opportunities

Feedback from peers, line manager and Business Development Director

Essential Skills

Excellent team working skills

Analytical skills

Excellent written and oral communication

Excellent self-management skills

Superior integrity and discretion

Customer Relationship Management (CRM) Database experience

Presentation skills

Essential Experience

Database management experience

Customer Relationship Management (CRM) Database experience

Competence of MS Office suite, incl. Excel

Event Management experience

Marketing experience

Experience and ability to work successfully in a multi-disciplinary and often virtual environment

Healthcare technology and services industry knowledge – Desirable

Qualifications

Microsoft Office applications

PRINCE2

Degree calibre

Mobility Requirements

Role location - Theale Head Office - Reading

Travel - Meetings, events and for the provision of internal training

Benefits

Royal London Pension - 5% employer contribution

Death in Service Scheme after probation - 4 times salary

Maternity - 21 weeks full enhanced maternity pay; this is inclusive of Statutory Maternity pay. Plus, after the employee has returned from Maternity Leave for 3 months, a 10% bonus will be paid, (with a commitment to work for 6 months plus)

A DBS Enhanced Disclosure is required for all applicants.

If you have all the skills above and feel this is the role for you, please do not hesitate to contact us at One to One Personnel on or forward your CV.